Discussing Google Analytics with us is Vincent Laduc, Platforms Account Manager, Google Marketing Platform. Vincent will share how companies can gain insights and understanding on how consumers are engaging with your business online.
Vincent has been with Google for 4 years, starting as a technical specialist to support Google’s media partners. Thereafter he transitioned to a data specialist position to help customers drive digital maturity with solutions from the Google Marketing Platform. Hereby he has taken the opportunity to put his academic knowledge from his Master of Science in Business Information Management at the Rotterdam School of Management into practise.