Event Details
This half-day event will showcase SME case studies on how digitisation has assisted in offsetting the economic impact of Covid-19 on their business along with a Digital Essentials "Mindset, Strategy & Opportunities" workshop.
With an incredible line up of speakers including:
- Anne-Marie Sassen, Deputy Head of Unit A2 -"Technologies & Systems for Digitising Industry, DG-CONNECT, European Commission
- Carol Gibbons, ICT Divisional Manager, Enterprise Ireland
- Gillian Doyle, Director & Co-Founder, Cerebreon Technologies
- Greg Tuohy, Managing Director Cantec Ireland & Paul Martin, Commercial Director, Centec Ireland
- Clark Boyd, Digital Strategy Consultant, Author & Trainer, Digital Marketing Institute.
There will also be the opportunity for attendees to participate in 1-on-1 business matchmaking from 12pm.
Time:
09:30 AM - 02:00 PM
Venue:
Webinar, Dublin Chamber, . .
The Enterprise Europe Network Ireland Consortium is made up of Dublin Chamber, Enterprise Ireland, Cork Chamber and the Local Enterprise Offices. The Enterprise Europe Network is the worlds largest support network for SMEs who wish to internationalise.
Digitalise your SME Business
‘Developing SME ‘resilience’ through digitalisation in a COVID/post-Covid Environment’
9.30am Opening Introduction – Carol Gibbons, ICT Divisional Manager, Enterprise Ireland
9.35am Welcome Address – Anne-Marie Sassen, Deputy Head of Unit A2 -"Technologies & Systems for Digitising Industry, DG-CONNECT, European Commission
9.50am SME Casestudy – Gillian Doyle, Director & Co-Founder, Cerebreon Technologies
10.20am ‘Documents in a Digital Age’ – Greg Tuohy, Managing Director, Cantec Ireland & Paul Martin, Commercial Director, Cantec Ireland
10.50am Virtual Coffee Break
11.00am Workshop Style Presentation: Digital Essentials ‘Mindset, Strategy & Opportunities’ – Clark Boyd, digital strategy consultant, author & trainer, Digital Marketing Institute
12.00 Close of Plenary
One-on-one Business Meetings – 12 noon to 2pm
Digital transformation differs from automatisation and
informatisation: it requires systemic changes of business processes,
business models, and economic relations within and around the enterprise.
Creating an environment for the digital transformation of SMEs operating in the
traditional sectors of the economy should envisage a palette of specialised
technological and business consultations that can be delivered by competence
centres, collaboration of public and private sectors in country-wide
initiatives (i.e. on skills-building and common standards), as well as a
comprehensive financial framework to support SMEs in this complex endeavour. Digital
transformation is understood by the European Commission as a fusion of
advanced technologies that integrates physical and digital systems and
when combined with innovative business models and processes, leads to the
creation of smart products, services and significant improvement of
productivity. 3D printing makes the production process faster and
cheaper, data analysis increases the efficiency of products, digital databases
for real time checks facilitate management, and digital technology makes the
acquisition of materials and parts easier [DigitaliseSME,
2020].