In 2020, technology was the constant in a year of uncertainty. A combination of necessity and ingenuity on the part of businesses in Ireland resulted in nine years of digital transformation occurring in the space of just nine months. But as we enter 2021, how can technology be used to help Irish businesses be more dynamic and competitive in the marketplace. For the digital customer, user experience trumps all. Customer-facing applications must be available anytime, anywhere and on any device, and must provide real-time updates and intelligent interactions. Businesses that can efficiently leverage modern data centre technologies to rapidly deliver innovative capabilities to customers are positioned for real success.