Brian Twomey, Head of Content & Marketing Communications, Tourism Ireland

Brian has been in his role for 18 years and prior to that worked for Diageo, Irish Distillers and Unilever in Marketing management. In his current role he is responsible for the global Brand communications for the island of Ireland as a visitor destination. Given that Tourism Ireland has an all island remit, one key requirement of its activity is to ensure that Northern Ireland reaches its full potential. Over a six year period Tourism Ireland has worked very closely with HBO to leverage the global potential of Game of Thrones to drive record visitor numbers to Northern Ireland.