Join Brian Twomey, Head of Content and Marketing Communications for Tourism Ireland at our first Competitive Edge for 2020.
08:00 AM - 09:30 AM
Dublin Chamber, 7 Clare Street, Dublin 2 D02 F9O2
Learn how Tourism Ireland is using film and Tv for promotion of Northern Ireland. Brian will use Game of Thrones as an example to show how Tourism Ireland use this media platform to reach its full potential in terms of growth in visitor numbers and revenue.
Brian Twomey, Head of Content & Marketing Communications, Tourism Ireland
Brian has been in his role for 18 years and prior to that worked for Diageo, Irish Distillers and Unilever in Marketing management. In his current role he is responsible for the global Brand communications for the island of Ireland as a visitor destination. Given that Tourism Ireland has an all island remit, one key requirement of its activity is to ensure that Northern Ireland reaches its full potential. Over a six year period Tourism Ireland has worked very closely with HBO to leverage the global potential of Game of Thrones to drive record visitor numbers to Northern Ireland.