About our Panel
Gary Lavin, Founder & Chairman of VITHIT Ltd.
Gary started his business after a rugby injury ended his dreams of continuing as a professional sportsperson.
He created his first vitamin drink in 2000 and now 19 years later, sells 26 million bottles across the globe in over 15 countries.
Losing everything, including his house and car along the way, the bottom of the pile was the standard position for him, from there though, the only way was up!
‘The only thing I had left was utter belief that one day everyone would want to ditch sugar and embrace VITHIT'
Find out more about going from losing everything, to being one of Europe’s most talked about brands, growing at 30+% every year.
Alan Cox, Chief Executive, Core
Alan Cox is Chief Executive of Core, Ireland’s largest media communications company. He began his career in the advertising business in 1985. He has worked in several areas including production, full service account management and media.
Following four years as media director with Bell Advertising (part of Ogilvy & Mather), he was appointed managing director of Ogilvy’s new media company The Network in 1997 and appointed to the European board of the company the following year. In 1999 he joined Carat Ireland where he spent seven years until his move to Core in September 2006.
In addition to his work in advertising, Alan spent a number of years working as a radio presenter in the “pirate” days on stations including Radio Nova and Capitol Radio and retains a keen interest in the medium.
Alan was named ‘Most Trusted leader in Ireland’ by the Great Place to Work Institute in 2013.
In 2017, Alan co-authored Marketing Multiplied with Jim Power and Chris Johns. It is a study into the impact of marketing communications from a macro-economic and micro-economic basis. The book was published in January 2017 and received a President’s Award at the World Federation of Advertiser’s (WFA) Global Marketer Week in Toronto, Canada in April. It also won gold at the 2018 Media Awards in Ireland.
Alan is a fellow of the Marketing Institute and he has served on various industry committees, including the Joint National Listenership & Outdoor Research bodies. He was also Chairman of TAM Ireland, the company that manages the Television Viewing Research contract for a two-year term from 2012 -2014.
Core has been voted Agency Network of the Year for the last six consecutive years at the Media Awards and the company was also recently voted one of the top workplaces in Ireland by the Great Place to Work Institute for the tenth year running.