This workshop analyses the increasing importance of sustainability in consumer decision-making and how professionals can learn to build stronger, more sustainable customer relationships.
Crafted for professionals in customer-facing roles, such as sales, marketing, and relationship management, the focus is on the external aspects of sustainability, highlighting how sustainable business practices can enhance customer appeal and improve client communications.
Learning Outcomes:
• Understand the significance of sustainability in today's consumer and B2B market and its impact on customer expectations.
• Learn how to integrate sustainable practices into your customer value proposition to set your brand and offerings apart.
• Develop effective communication strategies to highlight your organisation's commitment to sustainability, enhancing brand image and customer loyalty.
Who Should Attend?
This course is designed for professionals in customer-facing roles, including sales and marketing executives, customer relationship managers, and anyone responsible for building and maintaining customer relationships. It is particularly beneficial for those aiming to leverage sustainability to boost customer engagement and loyalty or to explore new market opportunities.
With customers increasingly prioritising sustainability in their purchasing decisions, understanding how to communicate and deliver sustainable value is essential for staying competitive. This course provides participants with the knowledge and tools to effectively incorporate sustainability into their customer engagement strategies, thereby improving customer satisfaction, loyalty, and ultimately driving business growth
How will this course be delivered?
Each workshop will be delivered remotely in an interactive, classroom style format. These courses are designed to provide an optimal, interactive learning experience.
How much does it cost?
Participation is priced at €99 per module for Dublin Chamber members and €330 for non-members.
This fee includes a free one-hour, post-workshop one-on-one advisory consultation per company with an expert advisor.