From banner placements to video advertising, display has become a vital part of digital campaigns. This course shows how to plan, create and measure display activity with purpose and accuracy.
Learners explore campaign planning, ad creation, targeting, programmatic display, and remarketing tactics. The course also covers performance measurement and optimisation, introducing practical dashboards and reporting tools to help link activity with outcomes.
Delivered as self-guided learning, the course allows participants to work flexibly while still committing to regular study. A final exam concludes the programme, giving formal recognition of the knowledge and skills gained.
Format: 4 modules | 11 hours total | Self-guided online learning | Final exam included | 12 months’ access.
This is a self guided course. Please email eimear@dublinchamber.ie to book