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The Shifting Communications and Public Relations Landscape

The Shifting Communications and Public Relations Landscape

Dublin Chamber, 7 Clare Street, Dublin 2 D02 F9O2
Tue 25 Aug 2026

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Event Details

The communications landscape is shifting. Media is becoming more fragmented, AI is reshaping how we work, and misinformation is a growing concern. In this environment, communications  professionals are more than messengers; they are sense-makers and trusted advisors to business leaders.

This masterclass explores the evolving communications and public relations landscape in Ireland, equipping professionals with the insight and direction needed to stay competitive. Participants will assess current industry trends, identify the core competencies required of strategic communicators, and map their own career progression. The session also highlights how the PRII can support ongoing professional development and upskilling in 2026-2027.
 

Date: 
Tue 25 Aug 2026
Time: 
12:30 PM - 02:00 PM
Venue: 
Dublin Chamber, 7 Clare Street, Dublin 2 D02 F9O2

Why attend this masterclass?

-Gain a clear understanding of how the communications and PR landscape in Ireland is changing, and what that means for your role.
-Identify the strategic skills and competencies that set effective communicators apart in a fast-moving, AI-enabled environment.
-Map your next career step with practical insight into development pathways and how PRII can support your upskilling in 2026/27.

You’ll leave this workshop able to:
-Assess the state of communications and public relations in Ireland.
-Identify the key competencies of strategic communicators.
-Map your own career pathway based on the communications skills required for your next level.
-Understand how the PRII can support your upskilling in 2026/27.

Who should attend:
-Communications, Public Relations and Marketing professionals.
-Inhouse, agency, public sector, independents and education.
-Professionals managing communications or marketing as part of the overall role.
-Those looking to build communications competencies in themselves or their organisation.
-HR, L&D and talent managers.


Speaker

Robert Farrell, Head of Training & Development, Public Relations Insitiute Ireland:

Robert is Head of Training and Development with the Public Relations Institute of Ireland (PRII). He is on a mission to develop the next generation of leaders for the Digital and AI age. He has over a decade of experience in designing, delivering, and managing education and training programs, both domestically and internationally. Robert has worked with universities and corporates including UCD, TUD, Griffith College, Fáilte Ireland, the Education & Training Boards, Citibank, Hubspot, Amplexor, BT and Almarai.

Event date: 
Tue 25 Aug 2026
Event time: 
12:30 PM - 02:00 PM
Venue: 
Dublin Chamber, 7 Clare Street, Dublin 2 D02 F9O2

Terms and Conditions

If you have any issue booking this event, please reach out to events@dublinchamber.ie. 

Please login to enable booking.
If you are logged in, the event is restricted to particular Member groups. Please contact the Membership Team to upgrade your membership group.

Our Sponsor

The Public Relations Institute of Ireland (PRII) is dedicated to promoting the professional practice of public relations and communications in Ireland. PRII is a member of the Global Alliance for Public Relations and Communications Management, the confederation of the world's major PR and communication management associations and institutions, representing about 160,000 practitioners and academics around the world.
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