Karen Hall, Account Director Ipsos MRBI, Ireland
Karen Hall is an Account Director with Ipsos MRBI, the market research organisation. Karen specialises in quantitative research methodologies and has considerable experience in both the consumer and business markets. Karen’s particular expertise is in media research and she currently directs the JNLR - Joint National Listenership Research survey, the industry survey which measures radio audience levels in Ireland. She has worked with GeoDirectory on a range of projects over the past ten years, both customer research and among the broader consumer market. Karen is a Marketing Graduate of the Marketing Institute of Ireland.Dara Keogh, CEO, GeoDirectory
An MBA graduate of UCD, Dara rose through the ranks of An Post where he served in a number of sales and marketing management roles, before taking up the helm at GeoDirectory in 2007.
Dara, who is regular speaker at business and tech conferences, specialises in innovation, data management, location mapping and address management. With a keen interest in marketing and consumer behaviour, Dara applies his knowledge to service improvements and continual upgrades for the business, crucial in such a fast paced sector. He uses his leadership skills to empower his team to help grow GeoDirectory’s client base and to manage a wide range of complex data projects. Helping clients increase their revenues through clever applications of data provides him with the greatest job satisfaction.
Jeff Sheridan, Managing Director, Matrix Internet
Founder and MD of Matrix Internet - a leading digital agency in Dublin, Ireland. Jeff started the company in 2000 and has grown it successfully to be a 30 strong team of creative professionals. Specialising in digital marketing, branding, eCommerce, software, design, web development and user experience.
Holding a business degree and with vast experience in the digital space, Jeff has managed over 1,000 web / IT projects across public and private sectors. His strengths lie in user experience, ecommerce market development and digital marketing.
Jeff is currently working with some leading retailers and international brands to help them create friction-less online shopping experiences and to help them to become fully omni-channel.