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Webinar - Don’t Stop the Cart : How to prevent online shoppers from walking away

Webinar

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Event Details

In this webinar we’ll tell you why 3 in 5 customers abandon the checkout when shopping online. Whether you’re an established e-retailer or you’ve just launched your online business this year due to the pandemic, you’ll gain information that could transform your business in perfect time for the Christmas rush.

To explain why drop off at the checkout might be happening to your business, Karen Hall, Account Director at global research firm Ipsos MRBI, will take us through her current research to determine the experiences and attitudes of participants when engaging in online shopping activity. 

 

Date: 
Fri 27 Nov 2020
Time: 
12:00 PM - 01:00 PM
Venue: 
Webinar, Dublin Chamber, . .
Dara Keogh, CEO at GeoDirectory, a company backed by An Post and Ordnance Survey Ireland, and leading expert in data, will outline the steps needed to prevent cart abandonment and to ensure the customer information you gather is 100% accurate. 

And our final speaker is Jeff Sheridan from Matrix Internet, a small business owner who specialises in helping companies of all sizes develop their digital business solutions. Jeff will review some real life examples and show you how to implement fixes to your business in very helpful, practical terms. 

If any of this resonates with you and you have genuine concerns about your e-store, or you just want to ensure you maximise every single opportunity to ensure customer satisfaction and loyalty please join us on Friday 27th November at 12pm. 
 

Speaker

Karen Hall, Account Director Ipsos MRBI, Ireland

Karen Hall is an Account Director with Ipsos MRBI, the market research organisation.  Karen specialises in quantitative research methodologies and has considerable experience in both the consumer and business markets.  Karen’s particular expertise is in media research and she currently directs the JNLR - Joint National Listenership Research survey, the industry survey which measures radio audience levels in Ireland.  She has worked with GeoDirectory on a range of projects over the past ten years, both customer research and among the broader consumer market.  Karen is a Marketing Graduate of the Marketing Institute of Ireland.

Dara Keogh, CEO, GeoDirectory

An MBA graduate of UCD, Dara rose through the ranks of An Post where he served in a number of sales and marketing management roles, before taking up the helm at GeoDirectory in 2007. 
Dara, who is regular speaker at business and tech conferences, specialises in innovation, data management, location mapping and address management. With a keen interest in marketing and consumer behaviour, Dara applies his knowledge to service improvements and continual upgrades for the business, crucial in such a fast paced sector. He uses his leadership skills to empower his team to help grow GeoDirectory’s client base and to manage a wide range of complex data projects. Helping clients increase their revenues through clever applications of data provides him with the greatest job satisfaction.

Jeff Sheridan, Managing Director, Matrix Internet


Founder and MD of Matrix Internet - a leading digital agency in Dublin, Ireland. Jeff started the company in 2000 and has grown it successfully to be a 30 strong team of creative professionals. Specialising in digital marketing, branding, eCommerce, software, design, web development and user experience.
Holding a business degree and with vast experience in the digital space, Jeff has managed over 1,000 web / IT projects across public and private sectors. His strengths lie in user experience, ecommerce market development and digital marketing.
Jeff is currently working with some leading retailers and international brands to help them create friction-less online shopping experiences and to help them to become fully omni-channel.
 
Event name: 
Webinar - Don’t Stop the Cart : How to prevent online shoppers from walking away
Event date: 
Fri 27 Nov 2020
Event time: 
12:00 PM - 01:00 PM
Venue: 
Webinar, Dublin Chamber, . .

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Our Sponsor

Recognising that data is an organisations’ most valuable asset, GeoDirectory was jointly established by An Post and Ordnance Survey Ireland (OSI).
With 5,600 delivery staff on the ground, An Post has an intimate knowledge of every building in every village, town and city in the Republic of Ireland while OSI has thoroughly mapped the Republic of Ireland over the past 150 years and has unmatched geographical expertise.
GeoDirectory has created and now manages a definitive reference dictionary of addresses for all 1.9 million buildings that receive post in the Republic of Ireland, assigning them with precise postal and geographic addresses, ensuring location accuracy of 1 square meter for all.
This is done by a team of data scientists and technology experts who combine the manpower of An Post with OSI’s cutting-edge technology. Together we build and maintain Ireland’s most comprehensive address database. 
Our data will grow the practicality and value of your own existing data by creating opportunities and insights to grow your revenues and business, providing a profitable asset on your balance sheet. When you know your data is accurate and reliable, you can be confident in the delivery your services


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