Compelling content has become one of the most powerful ways to build awareness, establish authority and maintain customer relationships. Yet content only works when it is structured around real needs and delivered with consistency.
The Content Marketing course shows how to create purposeful campaigns from the ground up. It guides learners through the process of defining buyer personas, developing a content strategy, producing material in multiple formats, and adapting content for different channels. It also covers practical techniques for repurposing and distributing content, ensuring that the effort put into creation continues to deliver value over time.
The learning journey is self-directed, offering the flexibility to progress at a pace that suits the learner, but requiring regular commitment to complete the modules and prepare for the closing exam. The assessment confirms that participants can apply the principles of content marketing with confidence in their professional roles.
Format: 4 modules | 10 hours total | Self-guided online learning | Final exam included | 12 months’ access.
This is a self guided course. Please email eimear@dublinchamber.ie to book