High-quality content can set a business apart, but it must be aligned with customer needs and integrated into broader marketing activity. This course gives participants the knowledge and tools to design and deliver content that has purpose.
Modules cover content planning, brand storytelling, personalisation, and the use of content across channels such as SEO, email, and social media. Learners are shown how to repurpose content effectively and how to distribute it in ways that extend reach and improve impact.
The course is self-guided, giving flexibility to progress at an individual pace. A final exam confirms that participants can apply the principles of content marketing with professionalism and clarity.
Format: 4 modules | 10 hours total | Self-guided online learning | Final exam included | 12 months’ access.
This is a self guided course. Please email eimear@dublinchamber.ie to book.