Effective decision-making depends on reliable data. This course introduces the principles of collecting, analysing and presenting data in a way that informs business activity.
Learners cover topics such as data management, AI in analytics, privacy and GDPR, and the fundamentals of Google Analytics 4 (GA4). The course also looks at how to use reports and dashboards, visualise results, and link analytics directly to commercial outcomes.
Study is self-guided, allowing participants to progress flexibly while still committing to a structured learning journey. The final exam confirms that participants can use analytics tools with confidence to guide strategy and measure performance.
Format: 4 modules | 11 hours total | Self-guided online learning | Final exam included | 12 months’ access.
This is a self guided course. Please email eimear@dublinchamber.ie to book