Artificial intelligence has moved from a specialist tool into a central part of how modern marketing is designed and delivered. For businesses, this shift represents both an opportunity and a challenge: how to use AI effectively without losing the human touch that builds trust with customers.
This course introduces the fundamentals of digital marketing in an AI-driven world. It explains the differences between inbound and outbound approaches, highlights how consumer journeys have evolved, and explores the growing role of AI in shaping campaigns. Participants will leave with a clearer view of how to connect digital channels into a coherent strategy that aligns with customer expectations and business objectives.
The course is self-guided, allowing learners to structure their study time around professional and personal commitments. At the end, an exam provides a formal assessment to confirm understanding and completion. This ensures the knowledge gained is not only practical but also formally recognised.
Format: 6 modules | 8 hours total | Self-guided online learning | Final exam included | 12 months’ access.
This is a self guided course. Please email eimear@dublinchamber.ie to book