Without a clear strategy, digital activity risks becoming fragmented and ineffective. This course provides a framework for planning and delivering digital marketing that supports business objectives.
Learners are guided through audience research, channel planning, customer experience design, and the development of strategic goals. The course also covers how to match digital channels to specific objectives and how to put an action plan in place. By the end, participants will have the knowledge to approach digital strategy with structure and confidence.
The course is self-guided, but requires steady commitment to complete the modules. The final exam confirms that participants can apply the learning to real-world strategy development.
Format: 4 modules | 11 hours total | Self-guided online learning | Final exam included | 12 months’ access.
This is a self guided course. Please email eimear@dublinchamber.ie to book