Email continues to be one of the most direct and measurable ways of engaging with customers. This course provides a detailed guide to building effective email strategies, managing data, and creating content that delivers results.
Learners work through modules on personalisation, creativity in design, testing and optimisation, and marketing automation. Along the way, they are introduced to practical tools such as campaign trackers, testing frameworks, and ROI calculators.
The programme is structured as self-guided learning, giving participants control over their schedule while requiring consistent progress. A final exam validates the skills developed and confirms readiness to deliver professional-standard email marketing.
Format: 4 modules | 11 hours total | Self-guided online learning | Final exam included | 12 months’ access.
This is a self guided course. Please email eimear@dublinchamber.ie to book