Paid search is a powerful way to reach new customers and influence decision-making. This course explains how to plan, run and refine paid campaigns that deliver measurable outcomes.
Participants learn about the structure of PPC campaigns, keyword strategy, ad design, landing page optimisation, and campaign budgeting. The course also explores reporting and analytics, ensuring that businesses can monitor effectiveness and make informed adjustments.
The programme is self-guided but requires steady focus to complete. A final exam validates the learner’s understanding, confirming their ability to manage paid search campaigns to a professional standard.
Format: 4 modules | 10 hours total | Self-guided online learning | Final exam included | 12 months’ access.
This is a self guided course. Please email eimear@dublinchamber.ie to book