Search engines remain one of the most powerful ways for businesses to be discovered. But effective optimisation requires more than keywords — it demands a structured approach to technical performance, content quality and ongoing evaluation.
This course introduces participants to the fundamentals of SEO, from understanding algorithms and ranking factors to improving site performance and conducting audits. It also covers on-page and off-page optimisation, link building, local SEO, and strategic evaluation of results.
The learning is self-guided, allowing participants to progress at their own pace, but with a clear expectation of steady commitment. A final exam provides recognition of competence in applying SEO techniques to real-world business needs.
Format: 5 modules | 12 hours total | Self-guided online learning | Final exam included | 12 months’ access.
This is a self guided course. Please email eimear@dublinchamber.ie to book