Being found online is a fundamental requirement for any modern business. Search marketing gives organisations the tools to improve visibility, attract the right audiences, and compete effectively in crowded marketplaces.
This course covers the full spectrum of search activity, from the principles of search engines to advanced practices in optimisation and paid campaigns. Participants learn how to research keywords, improve on-page and off-page performance, and run effective search advertising. The course also explores measurement and reporting, showing how to link search activity directly to business outcomes.
The programme is delivered as self-guided learning, combining flexibility with structure. Learners are expected to commit to steady progress through the modules, with a final exam that consolidates knowledge and confirms capability in applying search marketing methods.
Format: 5 modules | 12 hours total | Self-guided online learning | Final exam included | 12 months’ access.
This is a self guided course. Please email eimear@dublinchamber.ie to book