Cathal Melinn, Digital Marketing Director, Digital Marketing Institute
Cathal Melinn is a well-known Digital Marketing Director, commercial analyst & eCommerce specialist with over 15 years’ digital marketing experience.
Cathal is a respected international conference speaker, course lecturer and digital trainer. He specialises in driving complete understanding from students across a number of digital marketing disciplines including: paid and organic search (PPC & SEO), analytics, strategy and planning, social media, reporting and optimisition. Cathal is the course director for the Digital Marketing Institute and teaches digital professionals at all levels from beginner to advanced.
Alongside his training and course work, Cathal runs his own digital marketing agency and is considered an analytics and revenue generating guru at enterprise level. He has extensive local & international experience working with top B2B & B2C brands across multiple industries.
Over his career, Cathal has worked Client-Side, in Digital Marketing Agencies and Media Owners with brands including HSBC, Amazon, Apple, Red Bull, Dell, Bord Bia, Coca Cola, Vodafone, Compare the Market, Aer Lingus and Expedia.John Kilcullen, Head of Digital & Social, Verve The Live Agency
Joining the company in 2015, John's role at Verve is to create and execute industry leading digital strategies that convert consumers from consideration to purchase. The role is also focused on using cutting edge technology and user experiences to entice consumers by leaving them with a lasting positive impression of a brand.
Day to day John oversees and manage a digital department that builds websites, creates content, apps, social media campaigns, and ensure Verve embrace the latest technology such as AR and VR, as well as project managing technically challenging and innovative campaigns in Ireland, the UK and Europe.
Verve is Ireland’s largest independently owned agency with a team of over 90 full time professionals, at the top of their respective games, with offices in Dublin, London and Amsterdam. They work with 5 of the top 10 global brands and regularly win international, European and national awards for the work we do for our clients.
Clients include : Diageo, KBC, Failte Ireland, and Coca-Cola.